Verified Beef Production Program

Verified Beef Production (VBP) is Canada's on-farm food safety program for beef – a dynamic program to uphold consumer confidence in the products and good practices of this country's beef producers.

Canada's beef producers already have a reputation for acting responsibly, but VBP takes that to a new level. Grass-roots driven and industry-led, the program is part of a broad effort by Canada's food providers to ensure on-farm food safety. It's based on the principles of an international quality control program called Hazard Analysis Critical Control Points (HACCP), which has been specifically adapted for VBP.

The overall result is stronger competitiveness for Canada's beef industry, as food safety continues to grow as a major factor in consumer buying decisions.

Many producers registered with the VBP program have been supportive of sharing information with their buyers of beef cattle. BIXS offers them further opportunity to showcase their cattle and what they can do for the next customer in the beef chain.